Website Developed and/or Managed
Forest City Surplus
(Responsible for maintaining and enhancing this e-commerce website since September 2003).
(Upgrading the on-page SEO including title tags).
Link 2 Realty
(Upgraded the website to use CSS (Cascading Style Sheets) from classic HTML. Created and implementing a search engine optimization plan).
(A Wordpress website that I developed. I handled the design, content, and SEO).
Cool Baby Wear
(Developed an eCommerce store with the Zen Cart platform.).
(Developed an informational business website).
I have 12 years of performing SEO in house
with Forest City Surplus
. I also have 7
years of experience consulting clients with SEO. During that time I was able to
achieve page one Google.ca search results for terms like "survival gear", "camping
equipment", "discount tools canada" “London MLS”, “MLS London Ontario”, “MLS Property
Search London Ontario” and more through on-page and off-page SEO best practices.
For a complete list of search terms that I achieved rankings for, visit the
proven SEO results
post on my blog.
Recently I worked on a technical SEO problem for one of the
highest-profile wedding planning blogs in Canada
The new website they launched featured a different URL to the previous site. As a
website that receives tens of thousands of visitors a month the goal was to avoid losing
readers by ensuring links from the old website still worked for the new website.
My cost effective plan within a tight budget was to
setup for the 250 most popular pages 301 redirects to the new URLs from various types of URLs that
were generated over the years.
To avoid problems with 404 error reports with Google
approximately 550 redirects were created to send users to the homepage.
Administrator for Social Media Accounts
My personal blog which focuses on general and Internet marketing
The Forest City Surplus Facebook page
The Forest City Surplus Twitter account
The Forest City Surplus Google Plus account
The Forest City Surplus YouTube account
(more details on the individual videos below)
The Funclips Coupons blog
The Tactical Adventures Google Plus account
(Forest City Surplus
The Airsoft Adventures Google Plus account
(Forest City Surplus
The main Forest City Surplus blog
The Forest City Surplus Audio / Video blog
The Forest City Surplus Pellet Gun blog
The Forest City Surplus Airsoft blog
The Forest City Surplus Camping Gear blog
The Forest City Surplus Paintball blog
The Forest City Surplus Foursquare account
Examples of Tim's Copywriting
Blood pressure monitor original sales copy
upgraded sales copy
Bear bells original sales copy
upgraded sales copy
More copywriting examples are available on request.
CIPS London Section Event Email Invitations
Starting a Software Business Event email number 1
Starting a Software Business Event email number 2
Starting a Software Business Event email number 3
More CIPS event invitations are available on request.
Forest City Surplus Themed HTML Newsletters
More examples of these weekly newsletters are available upon request.
Back-to-campus newsletter (August 2016)
Father's Day gift idea quiz newsletter (May 2016)
Winter survival gear newsletter (January 2015)
New Year's Eve party gear newsletter (December 2014)
Christmas gift guide newsletter (November 2014)
Halloween party and safety gear newsletter (October 2014)
Back-to-school 2014 newsletter (August 2014)
Cool stuff for hot weather newsletter (July 2014)
Father's Day Fun Fair newsletter (June 2014)
Father's Day gift idea newsletter (June 2014)
Camping gear newsletter (May 2014)
Unique tools that you likely won't find at the big box stores newsletter (February 2014)
2010 Winter survival gear newsletter
Price comparison newsletter
Forest City Surplus Non-Themed HTML Newsletters
August new deals newsletter (August 2016)
May new deals newsletter (May 2016)
Mother's day gift guide newsletter (April 2016)
August new deals newsletter (August 2014)
March new deals newsletter (March 2014)
March new deals newsletter (March 2013)
November 2008 newsletter
August 2008 newsletter
July 2008 newsletter
May 2008 newsletter
February 2008 newsletter
January 2008 newsletter
Forest City Surplus Plain Text Newsletters
October 2007 newsletter
September 2007 newsletter
July 2007 newsletter
June 2007 newsletter
May 2007 newsletter
How to share a Facebook group with select friends
How to add a link to StumbleUpon
How to download attached files when using
Yahoo classic mail
Videos Written, Edited, and Starred In
Videos Filmed and Edited
||U.S. Army Alpha Black Tactical Edition Paintball Markers demo
One of the most successful videos we posted on YouTube. This video
attracted a lot of customers to visit the retail store in order to buy paintball equipment.
||Camping Section Walkthrough
||Hobby Motor Spinning
This short video has increased the traffic to The Forest City Surplus
website of customers looking to purchase hobby motors.
The video took
less than 30 minutes to shoot, edit, and post on YouTube.
Although it is a very simple video it has managed to get over 8,500 views on YouTube.
||Bug Jacket Informational Video
This video showed customers that you can wear a baseball hat underneath this bug jacket.
The video also decreased the number of customer inquiries.
The in store staff appreciate that, by having the video on display in the
store, it reduced the need
for customers to open the bug jacket packages to answer this question.
Videos Acted In
||Cable Tie Handcuffs Demonstration
This is the first video shot at Forest City Surplus for YouTube.
It is a video demonstrating how
the cable tie handcuffs work.
This video now has over 164,000 views.
||A News London Camping Interview
||Exploding Pop Cans with the HK Steel BB Gun
One of a series of videos featuring a product review followed by a demonstration of using the
BB gun to shoot at pop cans and watching them explode.
||Pyle PMP35R Megaphone Demonstration
A video demonstration of the functionality and features of one of the small megaphones
that Forest City Surplus carries. One of the comments from a customer who watched the
video on YouTube said "This was a fantastic review. Thorough yet simple explanation of
this product. I was going to get the PMP30 before I saw this and now I'm definitely getting
the PMP35R. Thank you!"
Endorsements of Tim Hodges
"Over my many years working at Forest City Surplus
I've seen many customers come in with printouts from the website
that Tim maintains. It has brought in a lot of business. It's a major factor in how a
small business like us is
able to compete with big box stores like Walmart
, Home Depot
, and Canadian Tire
Tim takes great pride in the website, ensuring product accuracy. His descriptions can usually answer most customer
questions. A lot of customers are so sure of the content of the website they walk in with the printout and simply
pick the item off the shelf without having to ask the staff questions. It's a real labour saver." Bill Turney
, Assistant Manager, Forest City Surplus
"In my time working with Tim, I've noticed so many good qualities. He stays late, has come in on weekends to get his job done, asks for input from the cashiers as well as other employees, and so on. He works hard every day to maintain the Forest City Surplus website. Anyone would benefit from having a hard working guy like Tim on their team!"
, Cashier, Forest City Surplus
- September 1, 2015
"When Tim designs ads, he regularly asks for suggestions on what products
I feel are selling well in the store. I find it empowering that he asks us
front line workers what we feel is worth
advertising. I've never been treated like this in any of my previous jobs"
, Cashier, Forest City Surplus
- August 29, 2009
"The print ads are the main reason why we had a great Christmas sales season this year (2009). I see a lot of customers come in with copies of Tim's print ads with items
circled that they wanted to buy."
, Assistant Manager, Forest City Surplus
"Thanks to Tim's help Freedom Party
was able to
increase it's votes in the London-West by election by 728 percent.
This increase is remarkable given that Tim increased the results from the
2007 to the 2011 election by 25 percent.
A large part of these gains can be attributed to the hard work, team building skills,
and strategic planning of Tim as Campaign Manager
and riding association President.
Given this track record of success I believe Tim would be a great asset to any organization."
, Freedom Party of Ontario London West Constituency Association Fundraising Chair
- September 27, 2013
"The short of it is that Tim works bloody hard. He's creative, intelligent, dedicated, and gives his all. I've never seen him go halfway on any project. That sort of hard work and dedication is an asset to any organization or company.
The amount of blood & sweat I've seen him put into a voluntary organization (CIPS London Section
) speaks volumes."
, Executive Secretary 2008-2009, CIPS London Section
- September 21, 2009
“Tim Hodges is a long-standing, highly-valued and indispensable asset to both
the Freedom Party of Ontario and to me as Leader of the party. His regular
attendance at meetings of the party executive since 2005 have been instrumental
in guiding marketing and fundraising efforts, in resolving technical issues,
and in bringing to election platform planning the political insights and opinions
expressed by his wide and varied contact list. He has initiated successful and
newsworthy party-awareness and issue-awareness campaigns between elections, often
forming and leading groups of volunteers at events on the ground. He has also been
my number one go-to person during election campaigns, having contributed time, effort, and the sweat of his brow to the various aspects of my own general election and by-election campaigns.
exceptional contributions over the years, I personally nominated him for election to the Freedom Party of Ontario executive. Pursuant to a unanimous vote in favour, Tim now sits as one of the 7 party officers comprising the policy-making Provincial Executive.
skills and winning personality will be an asset to any organization.
I recommend him highly, and I encourage anyone seeking further information about this exceptional individual to contact me at my law office."
, B.Sc.(Hons), M.A., LL.B.
106 Stevenson Road South
"Tim is conscientious and hard working. He was always eager and willing to come in early or work late during my busiest times. He would be a valuable asset to any employer."
Robert Vaughan, President, Direct Video
"In the retail (non-web) portion of the store, we have a lot of customers that come in looking for products they found on our website, along with the descriptions and details that Tim provided.
Tim has noticeably improved the amount of business we do at Forest City Surplus
via the website fcsurplus.com."
- Deputy Tool Department Manager, Forest City Surplus
- August 25, 2009
"Thanks to a poster Tim made for me I was able to get five new clients in one week"
- William J. Birnie Superlative Services
- December 22nd, 2009
"Tim is very computer savvy and was able to point out deficiencies in my business’s Intranet which saved me both time and money."
, President, Direct Video
"My association with Tim has been through our volunteer work for the London West Conservative Association. During the 2006 and 2008 federal elections Tim worked tirelessly. He came straight from work daily and ate at his desk. His expertise in creating databases was invaluable. Modern elections come down first to recruiting and assigning campaign workers and, second, to identify supportive voters and getting them out to the polls on election day.
As co-chair of the “get out the vote” team, Tim liaised with our volunteers and the National Party to ensure that information was updated constantly and relayed to the Campaign Manager. Tim was called upon to train volunteers in the use of the Party’s data management system.
Tim has served on the local Board of Directors and has worked on building and maintaining our website and membership lists.
As President of the Riding Association, I know I can rely on Tim to complete all tasks accurately and on time."
, President 2007-2010, London West Conservative Association
"After we posted a flyer Tim created in the London Public Library System
, we were
overwhelmed with the record number of guests (18) who attended our next Toastmasters
, President 2008, Forest City Toastmasters
"When looking for a web developer, you need someone who understands business and, in particular, marketing.
You don't want a website, what you want is a way of attracting and connecting to customers.
That is why having someone like Tim who has a solid understanding of marketing is important to successful digital marketing."
, PhD Business