Email marketing builds on the proven formulas of direct mail campaigns and turns them into electronic successes.
Why do we love email?
- Unlike direct mail there are no stamps or postage to buy
- You can link it directly to products on an eCommerce site allowing you to quickly gain sales
- For brick and mortar businesses even unopened email arriving in someones email box being seen can help keep your organization top of mind and encourage repeat business
- Email campaigns can be scheduled to be sent out to arrive within about 10 minutes of your targeted time
- Email funnel campaigns can be completely automated and duplicate the effects of a personal salesperson, but in something that scales at a much lower cost
- Great way to announce new product or service lines to existing customers
- Full colour production without any extra printing costs