Search Engine Optimization

London Ontario’s SEO Expert

I have 12 1/2 years of performing search engine optimization in house with Forest City Surplus Canada. I also have 10 years of experience consulting clients with SEO. During that time I was able to achieve page one search results for terms through on-page and off-page SEO best practices.  This success made me ask the question back in 2011 if I was hiring an SEO what would be the one thing I would look for?  I realized that it was is a track record. A proven list of results that would let me know that the person I was hiring was able to achieve success on Google for the terms that he or she was targeting.

So I put out for public record a long list of keywords which elevated the sites I work for to rank in the top ten on Google. If you click on the links provided, they should provide you with similar results as to what I have posted. These results may vary depending on the history of the websites you’ve clicked on and your geographic location. All this can affect what results Google displays for you.  These search results were last updated October 17th, 2018.

Forest City Surplus (look for or in the results)

Third discount tools Canada
Fifth army surplus Canada
Eighth military surplus
Sixth survival gear
Tenth BB guns Canada
Ninth marine speakers Canada
Fifth camping gear Canada
Third camping gear Ontario
Tenth combat boots Canada
Fourth snow skates
Eighth freeze dried food
Fourth dehumidifier Ontario
Fourth Frigidaire 50 pint dehumidifier Canada
First prepper supplies Canada
Seventh rain gear Canada
First cold weather clothing Canada
First extreme cold weather clothing Canada
Fifth extreme cold weather clothing
Sixth combat pants Canada
First canvas duffle bag Canada
Second dining tent with flaps
First dehumidifier london ontario
First paintball stuff
Second discount hunting gear Canada

Norspec Filtration (look for in the results) – Updated October 17th, 2018
Fourth Industrial Water Filters

Recently I worked on a technical SEO problem for one of the highest-profile wedding planning blogs in Canada The new website they launched featured a different URL structure to the previous site. As a website that receives tens of thousands of visitors a month the goal was to avoid losing readers by ensuring links from the old website still worked for the new website. My cost effective plan within a tight budget was to setup for the 250 most popular pages 301 redirects to the new URLs from various types of URLs that were generated over the years. To avoid problems with 404 error reports with Google approximately 550 redirects were created to send users to the homepage.

Interested in increasing the number of clients you get from Google, Bing, and other search engines?  Go with someone with a proven SEO track record.
Contact me today at or 519-657-3995.


Digital Marketing and SEO London Ontario